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Creating And Maximizing Credibility To Your Website In The Online Market Place
As an online marketer, you are a manager of your own store, whether you are selling and promoting your own products or you are selling products of others as an affiliate marketer. In any case, it is fundamental that you have your own website to where you will be referring your potential customers to. However, to achieve reasonable results from your site, it is important that you create credibility to your site before selling it otherwise you will be missing out on millions of dollars.
Online customers are unique in a way because they come from all over the globe with diverse mind about the internet information, unless you had made prior contact with some of them before directing them to your site, most of them are anonymous people you least know about. If you had sponsored your website in a search engines in effort to promote it, you may have spent a good budget on that and you pay for every click that your visitor makes. So if this visitor will at the end of it all go without purchasing anything or even signing up for a free stuff from your site, then you will be there to incur your own losses. Now the question is how do you convince your visitor to have a look at your stuffs?
This is a question which you must find correct answers to before even uploading your site or making a budget of a lot of dollars in advertising. The most important thing you should know is that you have less than three seconds to convince your visitor that he or she is in a right site otherwise if your customer is not convinced that he or she is in a right site, then the next thing is obvious; moving on to the right site leaving your website, therefore it is very important that you create credibility to your site. The following are some simple techniques you could employ to create credibility in your site.
First; ensure that the information contained in your site is relevant to that used in your advert. This can be achieved by carefully choosing high quality key words and using correct terms that describe what is found in your site in your adverting. This will ensure that the advert only attracts relevant traffic that is likely to be looking for stuffs found in your site
Second; ensure all the links in your site are working as required. There is nothing so bad like losing a potential customer because of broken links in your site. It can cost your fortune and further more, it makes your customer to lose confidence with your site. Remember, the first perception of your site by your visitor is very important in determining whether he can purchase something from it or not.
Third, create confidence in a customer by assuring him or her that your site is well approved by various security and customer satisfaction approval bodies. This can be achieved by displaying logos of various approval bodies in every page of your site. Adding logos of security and customer satisfaction approval to your site not only creates confidence in your visitor but also distinguishes your site from other online jokers.
Fourth, create human contacts in your site. This is very important in convincing your visitor that he or she is in a right place because he or she will find someone to handle him. If possible, you can create a chart option in your site to directly get in touch with your customer, also create real contacts that are operational, place physical address, email, telephone and fax contacts in your contact page. This will help your customer to know that there is a real person behind that site and will be able to inquire. Note that some customers will try to contact you just to see if you are responding to their queries. Again, some will try to find out how fast you respond to there issues. It is a great that a well-built website is capable of generating several sells without the owners presence but the fact is, most online buyers will not purchase anything from a new site until they are fully convinced that there is somebody trust worthy behind the site who will be actually responsible in the transaction and in case of a problem, they can seek that human help from him.
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