Video Marketing - Internet - Video

Video Marketing   by Elider

in Internet / Video    (submitted 2011-11-01)

Video Marketing is a type of internet marketing and advertising in which individuals and businesses create 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like youtube for distribution and exposure.The average Internet user watches an astounding 186 videos a month, according to comScore Inc., a global digital market measurement service. This includes news and entertainment clips, personal videos, advertising videos gone viral â€" you name it.

When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today's business-to-business entrepreneur. So what exactly is content marketing? It's the creation and publication of original content â€" including blog posts, case studies, white papers, videos and photos â€" for the purpose of generating leads, enhancing a brand's visibility, and putting the company's subject matter expertise on display.

Part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget. Video engages people in a way that photos and text alone can't. For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. To top that, video in email is said to be able to boost conversion rates by as much as 50 percent.

Thanks to affordable video cameras and easy-to-use software, video has become a tool that nearly any small business can use to enhance their marketing efforts on any channel. Your videos don't have to be big Hollywood productions to be engaging and effective. You can even use your smartphone camera to create them.

Types of Videos You Can Create

Not sure what you'd produce a video about? Here are six tips for video production that can help you create informative clips that also reveal your business's ”human” side:

1. Demonstrate your product or service: Don't just tell, show your customers how your business works. In other words, bring your how-to guides to life. In my experience, informed prospects are more likely to make purchases.

2. Use customer testimonials: Your best fans can explain on video how using your products or services solved a problem or improved their lives. Help prospects see themselves in the stories of real people.

Tips for First-Time Video Producers

Are you camera shy? Producing marketing videos for your business doesn't have to be a daunting process. Here are a few things to keep in mind that should help make your video shoots simple, smooth and effective:

Don't make it too complicated. Pick a simple topic for your first video.

Relax. Work with a colleague you're comfortable with and speak to him or her as the video records.

Prepare notes but don't read them on camera. Video should be casual and conversational whether it's you, an employee or a customer talking.

Keep it brief. Determine which two or three bullet points you want to convey in a two-minute video. If you're interviewing a customer for a testimonial, it's usually a good idea to limit it to two or three questions.

Don't worry too much about “ums” and “ers.” You're human. That's what video is about. But take time to do a few takes and then edit together the best segments.

Enable and encourage comments. Videos, email marketing and social media marketing go hand-in-hand-in-hand. Get your viewers talking and sharing. Good videos go viral and are great for building brand awareness.

Incorporate a call to action. This can add interactivity at the end of your video (i.e. “For more information…,” “To take our survey…,” “To share your story with us…”).

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